Most companies in this space build one layer and rent the rest. We took the heavier route, because the value here isn't in a single tool — it's in several products reading one set of data and one judgement.
Compute, storage and end-to-end observability supporting every product on one operational footing, with cost attributed per product and per tenant. Hosted and maintained in Australia. You get the capability without taking on the infrastructure.
Our own domain-specific model, trained for how AI engines decide which brands to cite. It handles query-intent modelling, visibility scoring, citation attribution and the generation of fixes that can actually be deployed. It is not a prompt layer wrapped around a general-purpose model — that distinction is the reason the judgement holds up on questions a generic assistant gets wrong.
Two things live here. A governed brand record — facts held to a single correct answer, messaging that can carry variants, and rules that bind output — read by every product you enable. And a control layer that scopes what any agent may do: no standing access, every action running on a short-lived, cryptographically signed permission limited to that task, written to an audit log you can read and export. Access is granted per product rather than pooled centrally, so a distributor or agency can be given a restricted view without seeing your whole record.
LumiGEO is live; LumiCast, LumiReach and LumiRadar follow through 2026. They aren't four parallel tools — they work off the same record and the same control layer, which is what lets an effect measured in one be attributed across all of them.
Automated deployment is only safe if something stops the wrong thing being written in the first place. For companies selling into markets they don't live in, that's the difference between a useful system and a liability.
Permitted and prohibited wording is maintained per market, side by side. A claim valid at home may be meaningless or non-compliant where you're selling.
A claim can only cite a certificate that's uploaded and in date. When one lapses, the wording that depended on it retires itself.
Load ratings, materials, dosages and safety figures are quoted only from values you confirmed in writing. The system does not generate or extrapolate them.
The rules bind every path. Your own team, your distributors, your agency and our agents all write through the same layer. There is no route around it — which is what makes it worth maintaining.
This finding sits underneath every product decision we've made, and it's why we cover every major engine instead of building one good demo.
Edisyn ongoing tracking research · figures are indicative and vary by category
What the stack looks like from the customer's side: modules, autonomy levels and plans.
LumiGEO today, and what lands through 2026.